Need for Speed Rivals Producer: Racing Genre "Needs Innovation"

Need for Speed: Rivals executive producer and Ghost Games studio head Marcus Nilsson is a long-time EA veteran. He's worked on titles like Battlefield 2142, Battlefield 3, and the Need for Speed spin-off, Shift 2 Unleashed. Now he and his studio have the chance to define what Need for Speed is for a new generation of consoles. That's a big change from a year ago, when Burnout developer Criterion released its second Need for Speed game and looked to be taking over the franchise.